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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
- CPI-U Has Flat February - Update
- Simon Still Pursues GGP - Update
- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- Marketers Adopt Emerging Channels
- Digital, Cable News Audiences Only Media to Grow in 2009
- Private Label CPG Dollar, Unit Sales Continue Growth
- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
Nielsen/NetRatings, comScore Agree in Principle with IAB
Nielsen/NetRatings and comScore have both responded positively to the open letter sent last week from the Interactive Advertising Bureau in which bureau president-CEO Randall Rothenberg requested that they participate in a third party audit.
The IAB said in the letter that its goal, and that of its interactive industry members, was to achieve transparency in audience counts and to revise out-of-date methodologies. NetRatings’ president-CEO William Pulver has responded that he “shares the IAB’s enthusiasm for building accountability across the digital marketplace,” and that the company looks forward to meeting with the IAB to discuss the topic, writes BtoB. comScore has also said that it appreciates the objective of accountability, and said that the company’s methodology is currently undergoing evaluation by the Advertising Research Foundation.