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Best Buy Sells HD at Every Store
Best Buy is offering HD digital radio technology at all its 832 locations nationally. The HD Radio launch is supported by a marketing communications program that includes a consumer education effort. Advertising will be included in Best Buy’s weekly newspaper inserts and an in-store point of sale program featuring branding and product displays.
The push makes up the latest phase of the HD Digital Radio Alliance‘s $250 million radio campaign, according to iBiquity.
Best Buy is the first national retailer to make HD Radio technology available to customers throughout its national chain.