Advertising, Marketing & Media Issues
- Ad Targeting (238)
- Ad Technologies & Vendors (71)
- Agencies (1057)
- Alternative Marketing (8)
- Behavioral Marketing (102)
- Branding (840)
- Campaigns of Note (1069)
- Creative Issues (463)
- Integrated/Cross-Media/Convergence (818)
- Media Buying (2296)
- Media Department (1178)
- Media Planning (6449)
- Media Pricing (31)
- Media Sales/Repping (3)
- Online ad markets (53)
- Personalization (42)
- Pitches/Wins/Losses (172)
- PR (52)
- Production (2)
- Publishing (36)
- Remnant Space (10)
- Spam/Spyware/Intrusive (57)
Business Environment
- Acquisitions/Biz Buzz (928)
- Best & Worst Practices (50)
- Case Studies (37)
- Don't Believe the Hype (60)
- Industry Events (143)
- Interviews (1)
- Legal & Regulatory (438)
- Opinion (115)
- People (16)
- Privacy (43)
- Research (1454)
- Shenanigans/Humor/Parody (53)
- Sign of Doom (872)
- Signs of What's to Come (3856)
Demographics & Regions
- African American (136)
- Asia/Pacific (201)
- Demographics (2230)
- Emerging & Developing (3)
- Europe (471)
- Hispanic (8)
- Latin America (270)
- Men (376)
- Seniors (70)
- Wealthy (187)
- Women (592)
- Youth (649)
Media Options & Channels
- Affiliate Marketing (12)
- Blogs (144)
- Broadband (43)
- Co-op Marketing (131)
- Directories (19)
- Domain names (1)
- Email (284)
- FSIs (60)
- List Marketing (712)
- Magazines (1250)
- Newspapers (1134)
- Online Networks (985)
- Online Syndication (73)
- Promotions (318)
- Rich Media (13)
- Search Engine Marketing (617)
- Search Engine Optimization (208)
- Social Media (69)
- Sponsorships (279)
- Text Ads (89)
- Trade Rags (57)
- TV Cable (1242)
- TV Network (1740)
- TV Spot Market (183)
- TV Syndication (111)
- TV Upfront (288)
- Video Games (5)
- Viral Marketing (280)
Sales, Operations & Tech
- Account Service (237)
- Analytics (1138)
- CRM (6)
- Customer experience (13)
- E-Commerce (487)
- Fraud, Theft, Security (3)
- Media Sales/Repping (24)
- New Tech (478)
- Tools & software (14)
- Wireless & Mobile (477)
Verticals & Sectors
- Automotive (495)
- Business-to-Business (206)
- Computers & Electronics (5)
- Consumer Packaged Goods (257)
- Defense (14)
- Entertainment (2324)
- Financial (194)
- Healthcare (104)
- Real Estate (65)
- Retail (49)
- Small Biz (39)
- Telecom (133)
- Travel (137)
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- November 1999
- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
Subscribe to Media Buyer Daily
Downloads:
Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Fandango, Wal-Mart, hhgregg
- Dunkin’ Donuts Adds 351 Global Stores - Update
- Sizzler Fans Franchising Flames
- Valpak Launches Mobile Coupon Apps
- Save-A-Lot Expands in FL, GA - Update
- ‘The Daily Wrap:’ Wal-Mart, Supervalu, Google
- Private Label CPG Dollar, Unit Sales Continue Growth – Update
- Freight TSI Slightly Improves in Jan. - Update
- Breakfast Menus Heat Up in 2009
- Consumers Don’t Strongly Identify with Brands
- February Online Video Usage Rises 10%
- Integrating Email, Direct Email Improves ROI
- Marketers Use Web Data in Offer Decisions
- UNC, Duke Tie for Favorite Men’s College Hoop Team
- Video Dominates Rich Media Investments
- Consumers Don’t Strongly Identify with Brands
- Top 10 Sports Websites - February 2010
- Multicultural Ad Spending Declines Less than General Market
- St. Patrick’s Day Set to Be Greener in 2010
- Top 10 Broadcast Media Websites - February 2010
Hachette Filipacchi Expands Network with Jumpstart Acquisition
Hachette Filipacchi Media U.S announced today that it has reached an agreement to acquire Jumpstart Automotive Media, the San Francisco-based vertical advertising network focused exclusively on the automotive industry. Jumpstart will operate as a wholly-owned subsidiary of Hachette retaining the Jumpstart brand and all of its employees.
Hachette Filipacchi owns the Car and Driver, Road & Track and Cycle World brands.
Jumpstart will immediately assume responsibility for the online advertising sales of CarandDriver.com, RoadandTrack.com and CycleWorld.com, significantly expanding its advertising inventory, according to the company. These sites will be aggregated with Jumpstart’s network to bring the total number of unique visitors to 5 million per month (Source: ComScore March 2007), making Hachette and Jumpstart among the leading players in the online automotive industry.