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- AT&T Sends Controversial ‘American Idol’ Text Message
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Search Gone Wild!
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Google’s Schmidt: Goal to Grow Entire Ad Market, not Line Google’s Pockets
Google’s moves into radio and television advertising are not meant to steal advertising revenues from other broadcasters but to grow the entire market.
That, at least, is what Google chairman and CEO Eric Schmidt told broadcasters yesterday (Monday) at the National Association of Broadcasters, writes Broadcasting & Cable.
Schmidt’s words of reassurance followed Google’s announcement that it had struck a deal with Clear Channel that guaranteed Google a portion of 30-second spots on more than 675 of Clear Channel’s stations. Schmidt claimed that, because Google’s cut of ad revenues is fairly small - initially only 5 percent or so - Google’s deal is primarily focused on bringing in new prospects.