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DMA Launches Email Authentication Help Center

The Direct Marketing Association has launched an email authentication center to help marketers comply with the DMA Board of Directors’ mandate which requires DMA members to authenticate all outbound email.

Email performance is threatened by double-digit non-deliverability rates as ISPs and consumers work to filter out the increased volume of SPAM and fraudulent messages, according to the DMA. By using the new help center to authenticate email, organizations can protect their brands, distinguish themselves from spammers and phishers and ensure that their email reaches their intended recipients.

The Email Authentication Resource Center includes definitions, instructions, test-tools, and a checklist to help marketers make sense of the information requirements, as well as a directory of DMA member companies that have agreed to offer technical assistance at reasonable prices. The resource center can be accessed here.