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Google Aquires DoubleClick for $3.1B; Microsoft Urges Review of Deal

Published on April 16, 2007
Friday the 13th was indeed an unlucky day for Google's display-advertising rivals, particularly Yahoo (which leads Google in display ads) and Microsoft (which has pretensions of challenging both). The search giant trod mightily onto their turf Friday, announcing a $3.1 billion acquisition of the original online ad management firm DoubleClick.