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‘Pregnancy’ Partners with ‘The Bump’
Future US’s Pregnancy magazine and The Bump, a regional pregnancy living guide for moms to-be and new mothers, will polybag their summer and fall issues together, with distribution on newsstands in the Houston, Dallas and New York markets.
The partnership makes sense because it combines the editorial expertise of Pregnancy with the local knowledge from The Bump, according to the companies. Pregnancy will run full-page ads in each local market guide published by The Bump in 2007, while The Bump will run three full-page ads in each Pregnancy issue. Circulation promotions will run in both titles.
The Bump guides reach a collective audience of 360,000 expectant moms, publishing guides in Atlanta, Dallas, Denver, Houston, Los Angeles, Orange County, New York, Phoenix, Portland, San Diego and Seattle.