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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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Awareness Campaigns Work for Pharma
So-called awareness campaigns really do work to drive consumers to medical information sites, says a new Manhattan Research study.
According to the study, campaigns that discuss specific medical conditions such as restless leg syndrome, smoking/smoking cessation, erectile dysfunction, acne and the human papillomavirus, among others, prompt consumers to conduct research in order to learn more, writes eMarketer.