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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- ‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart
- Blockbuster Admits Bankruptcy Risk
- Denny’s Takes Over 140 Pilot Travel Center Restaurants
- Men’s Wearhouse Latest to Let Leases Expire
- Papa Gino’s Bites into Burger Market
- Top 10 Politics Websites - February 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
- Top 10 Family Websites - February 2010
- Bing Makes Search Inroad
- Mobile Web 2.0 Market to Reach $19B
Boomers, Becoming ‘Empty Nesters,’ Have More to Spend
Aging baby boomers are avid users of the internet and have widely embraced technology, according to a new study by BoomerEyes, a boomer research and demographic intelligence company.
The study found that 71 percent of 50- to 64-year-olds acknowledge high internet usage, and 32 percent of those 65 and over report regular internet usage, writes Brandweek.
It also found that, of boomers with kids, 40 percent are now empty nesters, and as such, they have $315 more per month to spend. Boomers worry about finances, family, and health/diet, and they shop online for travel, books, clothes, and electronics.
Disposable income for boomers is estimated at $2 trillion a year.