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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
- CPI-U Has Flat February - Update
- Simon Still Pursues GGP - Update
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- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- Marketers Adopt Emerging Channels
- Digital, Cable News Audiences Only Media to Grow in 2009
- Private Label CPG Dollar, Unit Sales Continue Growth
- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
‘Sopranos’ Debut Hits ‘Desperate Housewives’ Hard
ABC’s Desperate Housewives took a big hit when The Sopranos made its much-publicized return on HBO Sunday night.
Housewives was down to a series-low 6.0 rating among 18-49s, and down 23 percent from its season average of 7.8, writes Media Life.
ABC did win the night, however, with a 4.2 rating and 11 share. CBS was next with a 2.9/8; NBC had a 2.1/6; Fox netted a 1.9/5; Univision snagged a 1.2/3; and CW grabbed a 0.6/2.