Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Federated Designates $100MM to DTC Biz

Published on April 05, 2007
Federated Department stores is pouring $100 million into its direct-to-consumer business to support continued growth from its Macys.com, Bloomingdales.com, Macysweddingchannel.com and Bloomingdalesweddingchannel.com, as well as its Bloomingdale's print catalog.