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‘The Week’ Publishes Extra Online-Only Issue; Lexus Sponsors

Dennis Publishing’s The Week will produce a bonus issue focusing on environmental issues, but will not be distributing it in print form. The extra issue, due out April 20, will be online only.

This marks the first time The Week published a themed issue, as well as the first time it has distributed an issue solely online, writes The New York Times. Nonsubscribers will also be able to read the issue, which will remain online for a week. The online-only issue does not replace a print issue because the magazine normally publishes only 48 issues a year and did not plan to publish that week. The prior week, the magazine will be a double issue.

The special issue is being sponsored by Lexus, showcasing its hybrid products, and marks Toyota Motor’s first time to advertise with The Week. The cost of sponsorship, which also includes an event in Los Angeles, is estimated at $500,000.