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Pepsi to Consumers: Design Our Cans
Consumers are being invited to create their own design for a Pepsi can; top designs, as determined by an in-house panel, will be posted online where consumers will vote for a winner.
The winning design will be used on 500 million Pepsi cans, says the company. Consumers can go online to DesignOurPepsiCan.com where they can use the site’s tools or their own to create a design.
Pepsi says the campaign is the result of an extensive global youth trends study which showed that young people embrace change and love personalization, MediaPost writes.
To meet that desire for change, the company plans to change the design of the can 35 times this year. Another campaign had consumers design a billboard for the company, which is currently running in Times Square.