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NBC U Global Expansion Includes 32 Channels in Europe, Asia
NBC Universal chief Jeff Zucker has recently said he plans to make global expansion a top priority for the company. With that in mind, the company plans to launch more than a dozen television channels in Europe, Asia and Latin America.
NBC U will launch 20 channels, for a total of 32 in markets such as Portugal, Hungary, Russia and India in the hopes of bringing in more than double the amount of broadcasting revenue it currently generates outside the U.S., writes Reuters.
The channels to be launched outside the U.S. include Sci-Fi and 13th Street.
Digital initiatives and strong programming are two other areas on which Zucker has vowed to focus.