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Arbitron: Mobile Audio Users Watch Less TV
Attracting new consumers to the mobile audio marketplace will be a challenge, because, according to a new study from Arbitron and Telephia, approximately two-thirds of non-current mobile audio users are not interested at all in any of the four major options for accessing mobile audio services.
The study, which examined the evolving market for mobile audio services, found that current mobile users who use audio features spend more time than the general wireless population on nearly every media and entertainment activity.
The exception: current mobile audio users report spending significantly less time per day watching TV (2 hours 33 minutes) than do typical wireless subscribers (3 hours 17 minutes).
The study also found that most current mobile audio users agree that commercials are a fair price to pay for free content.