Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Follow us on Twitter!

Indiana to Vote on Digital Billboards

Published on April 03, 2007 | Email this article

More than 40 states already permit digital displays on billboards, and Indiana may soon become the 41st.

The state, which has approximately 12,500 billboards, is holding a General Assembly meeting to consider whether to allow digital billboards and electronically controlled vinyl billboards, writes The Indianapolis Star. A bill allowing such billboards has already been passed in the House and Senate. If passed by the General Assembly, it could take effect July 1.

Videos and flashing images will not be allowed, and images must stay on the screen for a minimum of eight seconds, longer than the current six- to eight-second industry standard, according to state Rep. Dan Stevenson, (D-Highland). Stevenson is the bill’s main sponsor.

Get free media planning headlines every business day in your inbox. Easy to read, easy unsubscribe

Email: