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- AT&T Sends Controversial ‘American Idol’ Text Message
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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
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Hallmark Ad Revenue, New Advertisers, Ratings Up
Both advertising revenue and ratings are up significantly over a year ago at Hallmark Channel, giving the network a full head of steam as it moves into the upfront season.
Hallmark boosted ad revenue by 28 percent in the fourth quarter of 2006 compared to the same quarter in 2005, writes Mediaweek. Scatter sales have been strong and the network has brought in 50 new clients over the last year.
Hallmark looks to be a good bet for advertisers because its audience sticks around during commercial breaks. According to Nielsen Media Research NPower data for the fourth quarter of 2006, more than 95 percent of Hallmark’s adults 25-54 watched during ad breaks. That’s the highest retention in all of cable.