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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
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- Local Advertising Slumping - but Will Soar on Handhelds
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Integration Vaults over ROI as Top Marketer Issue
Integration has surpassed ROI as the top issue confronted by marketers, according to the Association of National Advertisers’ annual survey.
Based on the answers of 100 senior marketing executives, integrated marketing communications - which was in fourth place last year - is top-of-mind for marketers, writes MediaPost. ROI came in second place, followed by “aligning the marketing organization with innovation” and “building strong brands.”