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L.A. ‘Galaxy’ Gets Herbalife Lift
Since Major League Soccer decided to allow teams to sell space to advertisers on players’ jersey fronts, only two teams have taken the league up on the offer.
Today, Herbalife signed with the Los Angeles Galaxy team for jersey sponsorship, writes the Los Angeles Business Journal. Real Salt Lake was the first, which signed with XanGo.
Herbalife will begin appearing on the Galaxy’s jerseys this season, which begins April 8. The deal is estimated to be worth $4 million to $5 million per year.
MLS is the first American sports team to sell advertising space on the front of its jerseys.