Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

NBC Announces ‘Total Audience Media Interactive Research’ Tool

Published on March 23, 2007
NBC, eager to reclaim the glamour of its glory days, has been seen by media watchers as a network willing to offer brand new ways of measuring the success of its shows. In May, for example, it will allow guarantees of its shows based on IAG Research data.