Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Doritos Contest Generates One Billion Impressions

Published on March 20, 2007
Share
Doritos' campaign that invited consumers to create Super Bowl ads for the brand generated publicity - but it also helped build a relationship with its consumers, which should be an ongoing goal of marketing and advertising, said Jason McDonell, director of marketing for the brand, at OMMA Hollywood.
Related categories: Television, Direct, Interactive, Campaigns of Note, Media Planning, Demographics, Consumer Packaged Goods,

Get media planning headlines every business day in your inbox. Free, factual, quick read.

Email: