Advertising, Marketing & Media Issues
- Ad Targeting (238)
- Ad Technologies & Vendors (71)
- Agencies (1057)
- Alternative Marketing (8)
- Behavioral Marketing (102)
- Branding (837)
- Campaigns of Note (1067)
- Creative Issues (463)
- Integrated/Cross-Media/Convergence (817)
- Media Buying (2295)
- Media Department (1178)
- Media Planning (6448)
- Media Pricing (31)
- Media Sales/Repping (3)
- Online ad markets (53)
- Personalization (42)
- Pitches/Wins/Losses (172)
- PR (52)
- Production (2)
- Publishing (35)
- Remnant Space (10)
- Spam/Spyware/Intrusive (57)
Business Environment
- Acquisitions/Biz Buzz (928)
- Best & Worst Practices (50)
- Case Studies (37)
- Don't Believe the Hype (60)
- Industry Events (143)
- Interviews (1)
- Legal & Regulatory (438)
- Opinion (115)
- People (16)
- Privacy (43)
- Research (1452)
- Shenanigans/Humor/Parody (53)
- Sign of Doom (872)
- Signs of What's to Come (3852)
Demographics & Regions
- African American (135)
- Asia/Pacific (201)
- Demographics (2230)
- Emerging & Developing (3)
- Europe (471)
- Hispanic (7)
- Latin America (270)
- Men (376)
- Seniors (70)
- Wealthy (187)
- Women (592)
- Youth (649)
Media Options & Channels
- Affiliate Marketing (12)
- Blogs (144)
- Broadband (42)
- Co-op Marketing (131)
- Directories (19)
- Domain names (1)
- Email (283)
- FSIs (60)
- List Marketing (712)
- Magazines (1248)
- Newspapers (1131)
- Online Networks (982)
- Online Syndication (72)
- Promotions (317)
- Rich Media (13)
- Search Engine Marketing (615)
- Search Engine Optimization (208)
- Social Media (67)
- Sponsorships (279)
- Text Ads (89)
- Trade Rags (57)
- TV Cable (1241)
- TV Network (1736)
- TV Spot Market (183)
- TV Syndication (111)
- TV Upfront (288)
- Video Games (5)
- Viral Marketing (280)
Sales, Operations & Tech
- Account Service (237)
- Analytics (1137)
- CRM (4)
- Customer experience (11)
- E-Commerce (487)
- Fraud, Theft, Security (3)
- Media Sales/Repping (24)
- New Tech (478)
- Tools & software (14)
- Wireless & Mobile (474)
Verticals & Sectors
- Automotive (495)
- Business-to-Business (206)
- Computers & Electronics (5)
- Consumer Packaged Goods (256)
- Defense (14)
- Entertainment (2324)
- Financial (194)
- Healthcare (104)
- Real Estate (65)
- Retail (47)
- Small Biz (39)
- Telecom (133)
- Travel (137)
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- November 1999
- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
Subscribe to Media Buyer Daily
Downloads:
Discover the ROI for Real-Time Results.
Download Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Wal-Mart, Kroger, Amazon
- Non-revolving Credit Pushes Up Total Consumer Credit - Update
- Smart & Final Prepares CO Expansion
- Consumers Credit Chilled/Fresh Products with Reducing Sick Days
- GGP Gets $3.9B Equity Offer - Update
- ‘The Daily Wrap:’ Blockbuster, Wal-Mart, Stop & Shop
- State of US Same-Store Sales - Feb. 2010 Data Update and Full-Year Outlook
- Younger Shoppers Buy More, Less Often
- Employment Trends Index in Serious Growth Spurt - Update
- Adobe Offers Phishers Bait
- Top 10 Portal Frontpages - February 2010
- Top 10 Community-Based Organization Websites - February 2010
- Americans Watch 32.4B Online Videos in Jan. ‘10
- Adults Have Worldwide Online Security Concerns
- Mobile Retail Expected to Top $12B in ‘14
- Food Trends: Chilled/Fresh Products Credited with Reducing Sick Days
- Top 10 Telecom Websites - February 2010
- Top 10 Automotive-Classifieds Websites - February 2010
- Mobile Facebook, Twitter Growth Explodes
- Younger Shoppers Buy More, Less Often
In New York, March Madness Might Mean Soccer, Too
An unusual version of March Madness has crept into New York TV circles, and it’s not for NCAA Basketball.
According to Nielsen Station Index (NSI) Local People Meter (LPM) figures, more New York TV viewers, regardless of language, watched the Super Clásico America vs. Guadalajara soccer match on Univision 41 (WXTV) than the day’s first NCAA Basketball game, University of Virginia vs. University of Tennessee, on WCBS-TV Channel 2 on Sunday, March 18.
More than 310,000 total persons watched the soccer game during an average quarter hour (AQH) basis on Univision 41 from 10 pm to midnight on March 18, while the Virginia vs. Tennessee basketball game was seen by only 293,000 persons on WCBS-TV from noon to 2:45 pm, despite the less fierce program competition earlier in the day, according to a Univision statement.