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Conn. to Use Digital Billboards for Amber Alerts

Although digital billboards have come under fire in some areas of the country - for safety and light pollution issues, among others - at least one state is making the most of the high-tech signs.

The Outdoor Advertising Association of Connecticut has signed an agreement with Connecticut State Police that will allow authorities to use the high-tech signs in the event of a child abduction, according to the Hartford Courant.

The association has agreed to broadcast the alerts in such an event at not cost to the state. The alert will be shown continuously for three hours. After that, the alert will be incorporated into the signs regular rotation schedule, which shows a different ad every eight seconds.
Paul Macari, of Lamar Advertising, said on behalf of the Outdoor Advertising Association of Connecticut that the group appreciated being part of the Amber Alert network.
There are currently five digital billboards in Connecticut.