Advertising, Marketing & Media Issues
- Ad Targeting (238)
- Ad Technologies & Vendors (72)
- Agencies (1057)
- Alternative Marketing (8)
- Behavioral Marketing (102)
- Branding (841)
- Campaigns of Note (1070)
- Creative Issues (463)
- Integrated/Cross-Media/Convergence (818)
- Media Buying (2297)
- Media Department (1178)
- Media Planning (6452)
- Media Pricing (32)
- Media Sales/Repping (3)
- Online ad markets (53)
- Personalization (42)
- Pitches/Wins/Losses (172)
- PR (52)
- Production (2)
- Publishing (37)
- Remnant Space (10)
- Spam/Spyware/Intrusive (57)
Business Environment
- Acquisitions/Biz Buzz (928)
- Best & Worst Practices (50)
- Case Studies (37)
- Don't Believe the Hype (60)
- Industry Events (143)
- Interviews (1)
- Legal & Regulatory (438)
- Opinion (115)
- People (16)
- Privacy (43)
- Research (1455)
- Shenanigans/Humor/Parody (53)
- Sign of Doom (872)
- Signs of What's to Come (3859)
Demographics & Regions
- African American (136)
- Asia/Pacific (201)
- Demographics (2230)
- Emerging & Developing (3)
- Europe (471)
- Hispanic (8)
- Latin America (270)
- Men (376)
- Seniors (70)
- Wealthy (187)
- Women (592)
- Youth (649)
Media Options & Channels
- Affiliate Marketing (12)
- Blogs (144)
- Broadband (43)
- Co-op Marketing (132)
- Directories (19)
- Domain names (1)
- Email (285)
- FSIs (61)
- List Marketing (712)
- Magazines (1251)
- Newspapers (1136)
- Online Networks (987)
- Online Syndication (73)
- Promotions (318)
- Rich Media (13)
- Search Engine Marketing (618)
- Search Engine Optimization (209)
- Social Media (70)
- Sponsorships (281)
- Text Ads (89)
- Trade Rags (57)
- TV Cable (1247)
- TV Network (1744)
- TV Spot Market (184)
- TV Syndication (112)
- TV Upfront (288)
- Video Games (5)
- Viral Marketing (280)
Sales, Operations & Tech
- Account Service (237)
- Analytics (1138)
- CRM (7)
- Customer experience (13)
- E-Commerce (487)
- Fraud, Theft, Security (3)
- Media Sales/Repping (24)
- New Tech (478)
- Tools & software (14)
- Wireless & Mobile (477)
Verticals & Sectors
- Automotive (495)
- Business-to-Business (206)
- Computers & Electronics (5)
- Consumer Packaged Goods (257)
- Defense (14)
- Entertainment (2325)
- Financial (194)
- Healthcare (104)
- Real Estate (65)
- Retail (49)
- Small Biz (39)
- Telecom (133)
- Travel (137)
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- November 1999
- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
Subscribe to Media Buyer Daily
Downloads:
Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- ‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart
- Blockbuster Admits Bankruptcy Risk
- Denny’s Takes Over 140 Pilot Travel Center Restaurants
- Men’s Wearhouse Latest to Let Leases Expire
- Papa Gino’s Bites into Burger Market
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Family Websites - February 2010
- Bing Makes Search Inroad
- Mobile Web 2.0 Market to Reach $19B
- Marketers Maintain Offline Data Usage
- E-commerce Fraud Losses Drop
- Top 10 Mobile Phone Websites - February 2010
NBC U to Launch 5 Mobile TV Channels in Q2
NBC Universal has partnered with mobile video subscription service MobiTV to sell full-length episodes of prime time shows from its top networks. NBC U will also launch several new mobile video channels.
MobiTV delivers live linear feeds of TV networks to mobile subscribers, including NBC U’s CNBC and MSNBC, writes Mediaweek. The new deal creates a video on demand platform that will allow users to pay $1.99 to watch individual episodes of shows.
Later in the second quarter of this year, NBC plans to launch five channels on MobiTV that will feature free, ad-supported, short-form content from shows on Bravo, Sci Fi Channel, USA Network, Telemundo and mun2.
Latest Headlines
- Hollywood Studios, Cable Co's Promote VOD in $30MM Campaign
- PointRoll Builds on Trend of Marrying Ads, Editorial
- Seattle P-I Website Soon to Be Profitable, Says Hearst
- Twice-the-Caffeine Jolt Sponsors AMC's 'Breaking Bad'
- Fox Wants O'Brien in Time for Upfronts, Despite Potential Problems with Affiliates