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NBC Seeks to Break Brands in Unusual Integration Format
A new broadband video show from NBC U called Breakers features women going to great lengths to break objects.
NBC U’s Digital Studios has closed an exclusive deal with viral-video site Break.com, writes The Hollywood Reporter. Breakers will seek marketers for brand integration; the marketers’ brands will have their products smashed to smithereens in exchange for reaching Break.com’s young male audience.
According to CEO Keith Richman, Break.com’s audience likes two things: attractive women and demolition. NBC U is Break.com’s first partnership with an established media company.