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HD Radio Flaunts Self at SXSW
HD Radio plans to make a big splash at this week’s SXSW event in Austin. The HD Digital Radio Alliance will be hosting a “Discover It! SXSW Day” showcase, consisting of live artist performances, three HD Radio listening stations for product sampling and HD Radio giveaways (up to 5 receivers an hour) to help SXSW’s attendees and Austin music fans tune in to the new technology.
For two decades, SXSW in Austin, Texas has been the annual spot where record company officials, music media executives, artists and consumers discover the hottest new music and technology, says the Alliance. “At this year’s event, they’ll find out why HD Radio is turning into the must-have consumer entertainment option, with an explosion of new formats and programming, crystal-clear digital sound and NO subscription fees,” according to a statement.