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Yahoo Partners with Microsoft for Mobile Service
In a deal designed to expand the reach of its “Go for Mobile 2.0” service, Yahoo has signed a deal with Microsoft that will make its offering compatible with significantly more devices, according to MediaWeek (via MarketingVox).
Go for Mobile 2.0 is a Yahoo initiative to bring most of its web services to mobile users. The partnership will allow that service to run on 75 more Windows Mobile-powered devices, bringing the grand total to 175. The deal is huge for Yahoo, which now can allow its users to access their email, photos and other accounts wherever they are.
It also gives Yahoo a foothold in the smartphone market, which is becoming more attractive to content creators as well as advertisers because those phones can handle rich media more easily.
Under a separate deal, Yahoo Go 2.0 will be pre-installed on devices manufactured by HTC.