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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- ‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart
- Blockbuster Admits Bankruptcy Risk
- Denny’s Takes Over 140 Pilot Travel Center Restaurants
- Men’s Wearhouse Latest to Let Leases Expire
- Papa Gino’s Bites into Burger Market
- Top 10 Politics Websites - February 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
- Top 10 Family Websites - February 2010
- Bing Makes Search Inroad
- Mobile Web 2.0 Market to Reach $19B
Yahoo Partners with Microsoft for Mobile Service
In a deal designed to expand the reach of its “Go for Mobile 2.0” service, Yahoo has signed a deal with Microsoft that will make its offering compatible with significantly more devices, according to MediaWeek (via MarketingVox).
Go for Mobile 2.0 is a Yahoo initiative to bring most of its web services to mobile users. The partnership will allow that service to run on 75 more Windows Mobile-powered devices, bringing the grand total to 175. The deal is huge for Yahoo, which now can allow its users to access their email, photos and other accounts wherever they are.
It also gives Yahoo a foothold in the smartphone market, which is becoming more attractive to content creators as well as advertisers because those phones can handle rich media more easily.
Under a separate deal, Yahoo Go 2.0 will be pre-installed on devices manufactured by HTC.
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