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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
- CPI-U Has Flat February - Update
- Simon Still Pursues GGP - Update
- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
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- Share of Ad Spending by Medium - December 2009
- Top 10 Brands Advertised on Radio - Week of 03-08-10
- Marketers Adopt Emerging Channels
- Digital, Cable News Audiences Only Media to Grow in 2009
- Private Label CPG Dollar, Unit Sales Continue Growth
- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
Mobile Internet Growing on Consumers
A new study shows that, while mobile internet still has a long way to go before it can be considered mainstream, consumer interest nevertheless seems to be building.
According to a study conducted by the Online Publisher’s Association, 71 percent of mobile users interviewed have mobile web access and 41 percent have used the mobile web, writes Mediaweek. Of those who have surfed the web on their phone, roughly 58 percent say they are dissatisfied, citing slow technology and difficulty navigating.
While 18 percent of respondents said would not mind looking at advertising in exchange for free content, users also said they are willing to pay for some content, such as technology news.
Other third party mobile research reports have found that roughly 10 percent of mobile users regularly access the wireless web.