Print Yellow Pages Segment Growing

Despite the downward trend among some traditional print media, the Yellow Pages segment may grow in coming years.

According to media research company The Kelsey Group, the print Yellow Pages segment is expected to grow from $26.50 billion in 2006 to $27.80 billion in 2011, writes BtoB.

The online segment, which includes internet Yellow Pages and local search advertising, should grow from $4.10 billion in 2006 to $11.10 billion in 2011.

Overall advertising revenue from print and internet Yellow Pages, along with local search, is expected to grow from $30.60 billion in 2006 to $38.90 billion in 2011, a compound annual growth rate of 4.9 percent.