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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Discover the ROI for Real-Time Results.
Download Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Staples, B&N, Costco
- Williams-Sonoma Seeks Store Closures in Large Markets
- Minority Growth Represents Retail Opportunity
- Google Throws Retail Inventory into the Local Mix
- St. Patrick’s Day Set to Be Greener in 2010
- ‘The Daily Wrap:’ Amazon, Sears, Gymboree
- Abercrombie to Vacate 100 Underperforming Stores
- Target Offers Scannable Mobile Coupons
- Fast Food Chains Target High Unemployment - Update
- Trade Deficit Continues Volatility - Update
- Almost Half of Marketers Use SocNets
- Minority Growth Represents Marketing Opportunity
- Consumers Hear Differences in Male, Female Voices
- Behind the Curve: Week Ended March 12, 2010
- Top 10 Brands Advertised on Radio - Week of 03-01-10
- Top 10 Social Networking Websites & Forums - February 2010
- Microsoft Search Growth Slows
- Mobile Marketing Popularity Rapidly Grows
- Shopping Core Social Activity for Teen Girls
- Americans Smoke Less, Gain Weight
In Houston, Arbitron PPM Data Becomes Currency Come June
Arbitron will commercialize the PPM ratings service in Houston beginning with the June ratings report.
The Winter 2007 paper-based ratings report, to be released on May 4, will still be considered the currency in the market until the release of the June 2007 PPM ratings report on July 18, according to Arbitron.
The free PPM demonstration data will be discontinued after the release of the March 2007 PPM survey period. The PPM radio ratings reports from April 5 and May 6 will be considered pre-currency data, and will be released only to those stations and agencies that have signed a PPM license agreement.
Arbitron is commercializing the Houston PPM radio ratings service following the accreditation of the Portable People Meter radio ratings data in Houston by the Media Rating Council.
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- Radio, TV Digital Local Ad Revenue to Seriously Outpace Overall Ad Spend