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GPS-Enabled Carts Offer Rewards Programs to Golfers
Yet another opportunity has arisen for advertisers to reach affluent consumers on the links.
Two new programs, delivered via golf cart GPS screens, offer advertisers the opportunity to implement rewards cards and text messaging to golfers, writes Media Life. Via ProLink Solutions, advertisers can participate in a rewards card program that allows golfers to respond to ads on the golf cart GPS screen. Players receive their awards card at the pro shop. A text messaging program urges golfers to visit advertiser websites and enter contests.
Ads on the screen vary, from a 2-inch-by-2-inch image to a full-screen image.
The program is available in 36 states. There are 17 million golfers playing 500 ProLink courses annually, according to the company.