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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Download Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Staples, B&N, Costco
- Williams-Sonoma Seeks Store Closures in Large Markets
- Minority Growth Represents Retail Opportunity
- Google Throws Retail Inventory into the Local Mix
- St. Patrick’s Day Set to Be Greener in 2010
- ‘The Daily Wrap:’ Amazon, Sears, Gymboree
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- Fast Food Chains Target High Unemployment - Update
- Trade Deficit Continues Volatility - Update
- Almost Half of Marketers Use SocNets
- Minority Growth Represents Marketing Opportunity
- Consumers Hear Differences in Male, Female Voices
- Behind the Curve: Week Ended March 12, 2010
- Top 10 Brands Advertised on Radio - Week of 03-01-10
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- Microsoft Search Growth Slows
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NBC Universal Exec Moves Highlight Digital Strategy
In a move that underscores the speed at which TV and new media are converging, NBC’s “digital czarina” Beth Comstock will become president-integrated media, a new role that takes in oversight of ad sales and ties that function more closely to marketing and research, reports AdWeek (via MarketingVox).
The shift comes after Jeff Zucker’s promotion to president-CEO of NBC Universal last week. Zucker also appointed Jeff Gaspin as president of cable and digital content, which will bring together cable-content and cable-distribution divisions.
“The goal is to have an organization that is simple, understandable and can move quickly in this new and complicated world,” Zucker said in a statement.
paidContent’s Staci Kramer offers up snippets of an interview with Comstock and Gaspin, who explain their new roles.
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