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- AT&T Sends Controversial ‘American Idol’ Text Message
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Metro New York Smells Good, Offers Scratch-and-Sniff Ads
Metro New York, one of the popular Metro free daily chain, will become the first newspaper in the country to offer scratch-and-sniff advertisement capabilities to its business partners.
The Free-Standing Inserts (FSI) featured in the daily newspaper will give readers the chance to sample products like perfume and flavored foods before purchasing.
According to a recent Roper Starch study, ads featuring scent sampling are almost three times more likely to be one of the very best performing ads for a company. Launched in 2004 to tap the young, affluent and professional New Yorker, Metro New York reaches over 450,000 consumers daily.
The first advertiser to take advantage of Metro New York’s innovative new program is Glaceau’s Vitamin Water. As a part of the “stay healthy, play hooky” campaign, the dragonfruit-scented advertisements will promote Vitamin Water’s Power-C flavor.