Advertising, Marketing & Media Issues
- Ad Targeting (238)
- Ad Technologies & Vendors (72)
- Agencies (1057)
- Alternative Marketing (8)
- Behavioral Marketing (102)
- Branding (841)
- Campaigns of Note (1070)
- Creative Issues (463)
- Integrated/Cross-Media/Convergence (818)
- Media Buying (2297)
- Media Department (1178)
- Media Planning (6453)
- Media Pricing (32)
- Media Sales/Repping (3)
- Online ad markets (53)
- Personalization (42)
- Pitches/Wins/Losses (172)
- PR (52)
- Production (2)
- Publishing (37)
- Remnant Space (10)
- Spam/Spyware/Intrusive (57)
Business Environment
- Acquisitions/Biz Buzz (928)
- Best & Worst Practices (50)
- Case Studies (37)
- Don't Believe the Hype (60)
- Industry Events (143)
- Interviews (1)
- Legal & Regulatory (438)
- Opinion (115)
- People (16)
- Privacy (43)
- Research (1456)
- Shenanigans/Humor/Parody (53)
- Sign of Doom (872)
- Signs of What's to Come (3860)
Demographics & Regions
- African American (136)
- Asia/Pacific (201)
- Demographics (2230)
- Emerging & Developing (3)
- Europe (471)
- Hispanic (9)
- Latin America (271)
- Men (376)
- Seniors (70)
- Wealthy (187)
- Women (592)
- Youth (649)
Media Options & Channels
- Affiliate Marketing (12)
- Blogs (144)
- Broadband (43)
- Co-op Marketing (132)
- Directories (19)
- Domain names (1)
- Email (285)
- FSIs (61)
- List Marketing (712)
- Magazines (1251)
- Newspapers (1137)
- Online Networks (987)
- Online Syndication (73)
- Promotions (318)
- Rich Media (13)
- Search Engine Marketing (618)
- Search Engine Optimization (209)
- Social Media (71)
- Sponsorships (281)
- Text Ads (89)
- Trade Rags (57)
- TV Cable (1248)
- TV Network (1744)
- TV Spot Market (184)
- TV Syndication (112)
- TV Upfront (288)
- Video Games (5)
- Viral Marketing (280)
Sales, Operations & Tech
- Account Service (237)
- Analytics (1138)
- CRM (7)
- Customer experience (13)
- E-Commerce (487)
- Fraud, Theft, Security (3)
- Media Sales/Repping (24)
- New Tech (479)
- Tools & software (14)
- Wireless & Mobile (479)
Verticals & Sectors
- Automotive (495)
- Business-to-Business (206)
- Computers & Electronics (5)
- Consumer Packaged Goods (257)
- Defense (14)
- Entertainment (2325)
- Financial (194)
- Healthcare (104)
- Real Estate (65)
- Retail (49)
- Small Biz (39)
- Telecom (133)
- Travel (137)
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- November 1999
- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
Subscribe to Media Buyer Daily
Downloads:
Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
- CPI-U Has Flat February - Update
- Simon Still Pursues GGP - Update
- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- Marketers Adopt Emerging Channels
- Digital, Cable News Audiences Only Media to Grow in 2009
- Private Label CPG Dollar, Unit Sales Continue Growth
- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
Yahoo Rolls out Mobile Display Ads, Mobile 2.0 Functions
In a move to become the “No. 1 mobile internet player,” Yahoo launched display advertising for its mobile web service in 18 countries across Europe, Asia, and the Americas, writes MediaPost (via MarketingVox). Ads near the top of the Yahoo Mobile homepage will allow users to either click-to-call marketers or link to other mobile sites.
One challenge for Yahoo in extending brand advertising to the cell phone, however, is that not every marketer has a mobile landing page yet for direct response campaigns. “If you put up a mobile ad, there has to be a place for people to go to from the ad,” said Julie Ask, research director with JupiterResearch.
Yahoo also announced the latest test version of Yahoo Go for Mobile 2.0, its package of Yahoo applications including email, search and Flickr photo-sharing for handheld devices. It lets consumers search directly for local businesses from interactive maps and share search results and news stories with friends. Yahoo Go will also test display advertising for the first time, starting with Pepsi’s Free Ride campaign.
At $1.4 billion a year, the mobile ad market remains small and is ruled by text-based ads, but is expected to double by 2011. Some 13 percent of mobile subscribers access the web through their phones.