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Advertisers Ping College Students in Vegas during Spring Break
Las Vegas has emerged as a spring break destination for college students, and Brand Connections is touting its Las Vegas marketing and sponsorship programs as a way to reach a slightly older and presumably more sophisticated crowd.
Sponsorship opportunities in Vegas include product sampling in hotel lobbies and rooms, ads on in-room TV, ads and logos on in-lobby billboards, elevator wraps, floor graphics, branded amenities like towels and pillowcases, sponsored events like lounge parties, and ads on digital screens throughout hotels, writes Media Life.
Between 200,000 and 300,000 students visit Las Vegas during spring break, according to Brand Connections.