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Sharper Image to Sell HD Radio in Stores, Catalog
Struggling specialty retailer Sharper Image Corporation will now carry HD digital radio products in over 188 Sharper Image stores nationwide, as well as online.
Sharper Image will also include HD radio products on the cover of the company’s catalog, according to the HD Radio Alliance (via Radio Ink). The retailer’s move will be heavily promoted in the Alliance’s $250 million 2007 ad campaign that was announced in December.
Roger Bensinger, SVP of marketing for Sharper Image, calls HD digital radio the “next exciting enhancement to the digital lifestyle.”