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P&G, L’Oreal, GM Top Multicultural Advertisers

Published on February 06, 2007
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The top 100 advertisers in multicultural magazines spent a total of $413.7 million in 2006 to reach African American and Hispanic readers, according to Media Economics Group. On average, these advertisers spent nearly two-thirds (64.8 percent) of their multicultural budgets in African American magazines with the balance spent in Hispanic magazines.
Related categories: Feature, Print, Direct, Media Buying, Media Planning, List Marketing, Magazines, African American, Demographics, Latin America,

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