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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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CBS Outdoor to Install 100 Plasma Screens at Mall of America
CBS Outdoor will be installing 100, 42-inch digital plasma screens throughout the Mall of America.
The 10-year partnership between the Mall of America and CBS Outdoor, which begins March 1, calls for the screens to be installed in 25 different locations throughout the mall, writes Mediaweek. The messages on the screens will reach more than 40 million visitors per year.
The video screens will include real-time information about special events, celebrity appearances and community relations events, in addition to advertising messages.