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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
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- Simon Still Pursues GGP - Update
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- Marketers Adopt Emerging Channels
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- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
ComScore Developing Social Media Tracking System
ComScore Networks will build a database that will use a customized weighting and projection system in order to measure social media such as blogs and online communities.
The new initiative will help advertisers quantify the value of blog audiences, according to ComScore (via BtoB). ComScore is partnering with Federated Media, representative of more than 110 independent conversational media sites including Digg, PROTRADE, BoingBoing and Dooce.