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Nascar Nabs Chevron, Toyota for Daytona 500 Ads

Despite the fact that Nascar ratings declined last year, dipping 6.5 percent from the previous year, and that media speculation says interest in the sport is waning, advertisers are racing to buy TV time during NASCAR events.

Ad space during the Daytona 500 on Fox is just about sold out, according to Mediaweek, though the network is reportedly hanging onto a few  spots. Fox sources have said that the 30-second spots sold for as much as about $500,000, with the average being closer to $350,000 to $400,000. The network’s entire 13-race season is about 80 percent sold, say insiders.
Ten new advertisers will air ads during the Daytona 500, including Chevron and Toyota (which has cars in the race).
Nascar will be the subject of a new ESPN news show, Nascar Now, beginning on Feb. 5, with a different presenting sponsor each night. The network will also show a Nascar documentary series which will air in July and which will be promoted on SportsCenter for 100 days beginning in April.