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Hispanic User Growth Dramatically Outpaces General Market

Published on January 31, 2007
The growth of online use by Hispanics has surpassed the general market by a factor of 6.5, according to Terra Networks, citing data from comScore Media Metrix. The U.S. Hispanic online audience increased by 13 percent between Dec. 2005 and Dec. 2006, while the general market increased just 2 percent within that same time period.