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- AT&T Sends Controversial ‘American Idol’ Text Message
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Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
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- Behind the Curve: Week Ended March 19, 2010
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- Top 10 Print Media Websites - February 2010
YouTubers Sacrifice TV Time; Rebel against Ad Potential
YouTube watchers are sacrificing TV time in order to watch videos on the highly addictive site.
According to a poll by Harris Interactive, about 32 percent of frequent visitors to YouTube say they watch less TV because of the time they spend on the website, writes WorldScreen.com. Of frequent YouTube users, 66 say they are skipping other activities when on YouTube, including: other websites (36 percent), time watching television (32 percent), email/social networking (20 percent), work/homework (19 percent), playing video games (15 percent), watching DVDs (12 percent), and spending time with friends and family (12 percent).
Forty-two percent of online adults in the U.S. have watched a video on the site, and 14 percent of those say they visit frequently. Interestingly, 73 percent of frequent users say they will use the site less often if it begins showing short video ads before every clip - which the site is considering doing, writes MediaPost (via MarketingVox).