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- AT&T Sends Controversial ‘American Idol’ Text Message
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Search Gone Wild!
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Doritos Lovers Narrow Super Bowl Ads to Five
Frito Lay received about 1,000 homemade commercials for its Doritos brand from wannabes hoping to get their ad into the Super Bowl game. The company has narrowed the field to five, thanks to voting from consumers. All five can be viewed on the Crash the Super Bowl site.
The winning ad remains unknown, writes the (Illinois) Daily Herald. The five runners-up received $10,000 each and the winning ad will be shown in its entirety during the big game.
At least one of the finalists, Kristin Dehnert, has received numerous directing offers, but she hasn’t accepted anything yet.
The NFL, too, solicited ad ideas from consumers. Unlike the Doritos campaign, the NFL asked only for ideas, not complete ads, and also unlike Doritos, the NFL, after allowing consumers to vote for their favorite pitches, itself chose the winning idea.
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