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CBS Nearly Sold Out of Super Bowl Slots
CBS has managed to snare three rookie advertisers for its upcoming broadcast of the Super Bowl, and word has it that the slots for the game are nearly sold out. In mid-December, sources were saying that the network only had 20 percent of Super Bowl ads left to sell.
The network has lined up at least 25 advertisers, including Coca-Cola, which is returning to the game after a decade-long hiatus, writes The New York Post. Pepsi, Coke’s main rival, is the second largest Super Bowl advertiser, after Anheuser-Busch.
In addition to new advertisers Garmin and Salesgenie.com, CBS has signed a deal with King Pharmaceutical. The ad will focus on the dangers of high blood pressure.