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Behavioral Targeting Finds Audience Sweet Spot for Snapple

Published on January 24, 2007
Poised to become $1.5 billion a year market according to eMarketer, behavioral targeting - used by Snapple in a test - found an unexpected affinity group for Snapple's new premium line of  "Good for You" green teas, which the company assumed would target fitness nuts (via AdAge and MarketingVox).