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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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Garmin Unleashes ‘Maposaurus’ during Super Bowl
Garmin International Inc. has bought a single, 30-second television commercial during Super Bowl XLI on February 4th in Miami. The spot airs midway through the Super Bowl’s second quarter.
The commercial is Garmin’s first Super Bowl ad (and perhaps not surprisingly the first-ever for any consumer electronics manufacturer that specializes in GPS navigation), and is the company’s latest effort to expose a global audience to the Garmin brand, according to Garmin.
The ad features a driver who unfurls a map, only to be taken over by a “maposaurus.” The driver is rescued by another driver armed with a GPS.