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Ads Proliferate in Online, ‘Casual’ Games
Advertising on game sites, once the purvue of action video games, has begun to permeate asual game sites - which offer puzzles, word play games and mind benders - as well.
Last year, ad dollars spent on casual game sites was up to about $150 million, from $74 million in 2002, according to DFC Intelligence, The New York Times writes.
Casual game sites are becoming popular with advertisers because, while traditional action games draw mostly men, casual games are more popular with women. Casual game sites also offer a friendlier online experience than their action game counterparts.
Ad options for casual games are increasing, making negotiation easier, as well, according to ad executives.