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Arbitron Begins Recruiting NYC-Area Consumers for PPM

Arbitron announced today that it has begun installing its Portable People Meter system among New York City-area consumers.

For the New York radio market, Arbitron is recruiting a panel of 3,720 consumers (age 6 and older) to carry the PPM, the cell-phone-sized device that automatically detects inaudible station identification codes.

The planned sample size for Nassau-Suffolk is 1,440 persons (age 6 and older) and for Middlesex-Somerset-Union is 925 persons.
Arbitron will debut electronic measurement of New York area radio audiences on Sept. 20, beginning a two-month demonstration period that will allow stations and agencies to better understand the differences between the two methods in the New York area markets.

Electronic radio ratings will replace diary-based ratings as currency in all three markets with the release of the Dec. 2007 survey month.

The release is scheduled for December 31, 2007, pending the completion of an audit report by the Media Rating Council (MRC) and a review of the audit report findings with the MRC radio committee. The MRC audit in these markets is scheduled to begin in March.