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Media Wombo Offers Real-Time, Online Media Buying

A new website - launched in Nov. ‘06 - is positioning itself as a way to make media buying, planning and placement “easy and affordable by offering the user lots of real-time buying options.”

Media Wombo offers media at a glance, including rates, according to the company. Media buyers who know their budgets and a bit about their target audiences can log on from any PC with web access and buy media advertising time or space in the categories of television (cable, broadcast or satellite), radio, print (newspaper or magazine), internet, and billboards and other outdoor media (transit shelters, mall kiosks, etc.).

“Often times multiple calls are placed, just trying to connect with the correct person in the correct department. After spending much energy to get the fax with the available times and rates, the frequent response is that the media selections are no longer available, that the rates have changed, or that a premium rate is now necessary in order to pre-empt what is already in place,” says Media Wombo founder and president Kathy Smith. “Sometimes the process has to be started completely over again. It was too much tedium just to place a simple commercial on the air.”

Media Wombo is available for media vendors to post advertising rates and packages. It positions itself as a great source for small businesses and media buyers. In addition, affiliated media companies can post their banners on the site to promote different media related services.