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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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- P&G Launches eStore, Tests Marketing Concepts
- Lowe’s Opens Mexican Stores
- Unemployment Falls to Single Digits - Update
- North American Email Has High Failure Rate
- ‘The Daily Wrap’: Apple, Best Buy, Dollar Tree
- Dollar General Plans 600 New Stores
- Consumers Tone Down Valentine’s Day Plans
- ‘The Daily Wrap’: CVS, Toys R Us, Yum Brands
- Online Product Recommendations Miss Mark
- Top 10 Online Retailers by Conversion Rate - December 2009
- Top 10 Online Retail Categories by Order Size - December 2009
- Sun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures
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- Consumers Tone Down Valentine’s Day Plans
- Behind the Curve: Week Ended Feb. 5, 2010
Online May See TV-Like Upfront in ‘07
Online advertisers may see a marketplace similar to television’s upfront market this year, according to Bruce Biegel, senior managing director at direct marketing consultancy Winterberry Group.
Speaking at a Direct Marketing Club of New York luncheon, Biegel pointed out that the market seems to already be heading into an unofficial upfront, according to BtoB. The more marketers move online, the more they will need to plan further ahead for advertising, particularly on major sites, he said.